In late 2024, I co-founded Coffee Sensory, a micro-lot coffee roastery focused on quality, transparency, and direct trade. I led all marketing, design, and operations — building the brand from scratch. This included creating the visual identity, designing packaging, building a custom Shopify storefront, and running all digital marketing: content, email, and social. I worked to highlight producers and tell their stories through thoughtful design and messaging. Beyond marketing, I handled sourcing, roasting, fulfillment, and accounting — wearing every hat to bring the brand to life. The experience taught me how to build with intention, move fast, and think holistically — combining brand, product, and operations into one cohesive vision. It reflects how I approach marketing: hands-on, strategic, and human-centered.